Eurovision 2024

Visual identity design for Eurovision 2024, the 68th edition of the world’s largest annual live television event, held in Malmö, Sweden. The core concept, the 'Eurovision Lights', is built purely on simple linear gradients that take their inspiration from the vertical lines that permeate both the northern lights and sound equalisers, remixed in the neon-pop colours of the Eurovision brand palette. Broadcasted live in May 2024, the shows drew 163 million viewers from 156 countries across the globe.

Bold Scandinavia
2024
With SVT, Uncut, Greenwall, VXO, Florian Wieder and Layers

ESC_screen1-min

Blending the northern light's dreamy ethereal look with the sharp geometry of music equalisers.

ESC_banners2
ESC_Avant_Garde
ESC_billboard-min
ESC_bridge_still

Ă–resund Bridge, 10 May 2024. Image: Fredrik Johansson

ESC_info_desk
ESC_stage_still-min

Image: Daniel Stridh

ESC_poster2
ESC_flags
ESC_wristbands
ESC_boxes_detail

Image: Daniel Stridh

ESC_spread

Image: Axel Boberg

ESC_village
ESC_signage2
ESC_winner

Image: Ralph Larmann

ESC_bottle
ESC_hosts
LYRS_BOLD_EUROVISION_005-min
ESC_wall